Case Studies

Let Us Help You Grow on Amazon

How We Grew Capsules Express From the Ground Up In A Competitive Category To Over $5M in Annual Run Rate With Ultra-Efficient Advertising In 2 Years

Capsules Express is an e-Commerce brand focused on providing high-quality supplements to consumers.

After creating a few ASINs on their own to no success, Capsules Express was struggling to find an audience on Amazon. They searched for and brought on board an Amazon Growth Expert, Enzo, who was able to work with a limited ad budget to get Capsules Express to 7 figures in sales in less than 1 year. The success has continued in 2020 as their run rate continues to expand at an unprecedented rate.

Optimization

Enzo did keyword research, rebuilt the listings from scratch, wrote the copy, structured the parentages, and redesigned the image stack. Once this was done, conversion rate skyrocketed. It was now time to send traffic to the listings.

Advertising

Enzo used different ad campaign types until he found the winning keywords and campaign structure which led him to a fantastic ACoS in a category, supplements, known for high CPC.

Success

Once the listings were converting and the correct keywords were targeted, the products gain immense sales and review volume. Every quarter, additional keyword research and copy changes are done. In addition, Enzo grew their DTC (.com website) sales through gaining brand awareness on Amazon.

Dave (CEO and Founder): “Hiring a growth expert was exactly what my company needed. There was clear communication and excellent execution that has helped my brand take off on Amazon.”

How We Turned Vertex Beauty Into a 7-Figure Seller As We Grew Top-Level Sales By 300% In 3 Quarters With Efficient Advertising And Listing Optimization

Vertex Beauty is an e-Commerce brand focused on providing high-quality beauty supplies to consumers.

Vertex Beauty has been selling on Amazon and has quickly become a six-figure Amazon account. Sales took a dip in mid-2020 and they seeked outside assistance to grow sales once again. They hired Proventus – Proven to Succeed in August of 2020 to help take them to the next level. Proventus was able to identify opportunities for efficient advertising spend and listing optimization changes which led to a 250% increase in sales. Efficient Advertising has led to ACoS also has dropped by 30% in this timeframe. As of March 2021, Vertex Beauty is on pace to hit seven-figures annually.

Optimization

Proventus did keyword research, wrote the copy, and changed the backend targets for several of Vertex Beauty’s products. Once this was done on the Eyeliner Brush Set ASIN, conversion rate skyrocketed up 20% (gained 1 extra sale for every 5 visitors) in only a month’s time. This led to immense growth in sales for that product.

Amazon Advertising

Proventus took over Amazon PPC advertising for the top 6 ASINs at Vertex Beauty and were able to lower ACoS by 12% in 1 month on unbranded terms to grow brand awareness and increase the profitability of those ASINs. A few months later, ACoS is down 30% across the board.

External Advertising

Proventus created Facebook Ads for Vertex Beauty using best practices on that platform to send external traffic over to Amazon. (This is only recommended when a product has maxed out PPC spend on Amazon Advertising.) The goal was to grow top-line revenue for 3 products.

Only 6 weeks in, the results were incredible vs the previous 6 weeks. Overall ROAS was over 5.

Product 1: over additional 380 units were sold from Facebook Ads.

Product 2: over additional 425 units were sold from Facebook Ads.

Product 3: over additional 250 units were sold from Facebook Ads.

These advertisements led to massive organic ranking increases and large quantities of new-to-brand buyers.

 

Additional Partner Successes

Jewelry Partner

This partner saw some great success in their first few months on Amazon before partnering with our team. Since joining Proventus in November 2020, sales are up 300% and ACoS is down 15%.

 

Holiday Supply Partner

This partner launched their Amazon business with Proventus in February 2020. Sales are North of $200K annually with an ACoS of 25%.

 

Household Goods Partner

This partner launched their Amazon business with Proventus in January 2021. Sales are already on a run rate of over $200K/year as of Apirl 2021.

 

Joke Gift Partner

This partner hired Proventus in February 2021. Sales are already up 75% month after 1 month together.

 

Wellness Partner

This partner hired Proventus in February 2021. Sales are already up 400% month after 1 month together.

 

Food and Beverage Partner

This partner saw some success in their first few years on Amazon. Since joining Proventus in October 2020, sales are up 600%.

 

Water Bottle Partner

This former partner saw some great success in their first month on Amazon before partnering with our team. Our partnership went from September 2020 until January 2021. During this time period, sales went up 1000% and ACoS went down 40%. This put their sales at $240K/year after launching the brand in 2020.

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