SET Case Studies

Supplement Brand – Growth Into Exit

The Goal

Support Retail with Amazon Growth
Grow DTC Sales
Grow Brand Recognition
Expand to New Sub-categories and Launch New SKUs

Our Scope

Managed Copy, SEO, PPC, and Design of All Amazon Listings
Running Multiple Advertising (Amazon DSP, Reddit, TikTok Shop)

What We Had To Work With

Successful .com Website with Strong Branding
7-Figure Amazon Presence With Great Reviews

Our Results in 3 Years

Sales Growth (Up 68%) with Net Profitability (Up 150%)
Client Exited At A Low 9 Figures Evaluation

Sports Supplies Brand

From Launch to $2.4M/Year Within 2 Years

Objective

Launch a Brand on Amazon
Expand to New Sub-categories and Launch New SKUs

Pre-SET

Successful .com Website with Strong Branding
No Amazon Presence

Post-SET

Managed Initial Brand Launch
Managed Copy, SEO, PPC, and Design of All Listings
Current Sales: $2.4M/Year Run Rate

Beauty Brand

From 6 Figures to 7 Figures/Year Within 6 Months

Objective

Take a 6-Figure Brand and Reinvent it
Turn Around Declining Sales
Expand Margins in a Competitive Category

Pre-SET

Low Conversion Rate on Amazon
Poor ACoS on Amazon Advertising
Poor Ad Spend Allocation
No External Traffic Generation

Post-SET

Optimized Product Page Copy and SEO
Implemented a Detailed Amazon PPC Strategy
Implemented a Facebook Ad Strategy (No SFB)
270% Increase in Sales
60% Reduction of ACoS (75% to 30%)
205% Increase in Conversion Rate (22% to 45%)
Current Sales: $1.4M/Year Run Rate
Achieved Top 2 Organic Ranking Across 75 Keywords (Top of Page 1) on the Top Product

Household Goods Brand

From Launch to $1M/Year Within 6 Months

Objective

Launch a New Brand on Amazon
Become Profitable Within 6 Months
Expand to New Sub-categories
Create Resonating Branding

Pre-SET

Successful .com Website with No Strong Branding
No Amazon Presence

Post-SET

- Managed Initial Brand Launch
- Managed Copy, SEO, PPC, and Design of All Listings
- Grew to $125k in the first 4 months
- Profitable ACoS in a tough category (31%)
- Launched Multiple Brand Extensions (New Products)
- Current Sales: $1M/Year Run Rate
- Achieved Top 2 Organic Ranking Across 25 Keywords (Top of Page 1) on the Top Product

Jewelry Brand

From 6 Figures to 7 Figures/Year Within 6 Months

Objective

Turn Around Declining Sales
Grow Brand Awareness

Pre-SET

5 Months of Amazon Sales With A Sharp Decline In The Last 2 Months
No .Com Presence
Wonderful, High-Quality SKUs

Post-SET

Managed Amazon PPC of All Listings
Turned Around Sinking Ship Amongst Inventory Issues
495% Increase in Sales
40% Reduction of ACoS (45% to 27%)
Current Sales: $700k/Year Run Rate

Home Supplies Brand

From 6 Figures to Acquisition Within 2 Years

Objective

Take a 6-Figure Brand and Scale the Business
Grow Slow-Growing Sales
Expand Margins in a Competitive Category

Pre-SET

Solid Conversion Rate on Amazon
Solid ACoS on Amazon Advertising
Limited Branded Search
Poor Ad Spend Allocation
No External Traffic Generation

Post-SET

Optimized Product Page Copy and SEO
Implemented a Detailed Amazon PPC Strategy
101% Increase in Sales
300% NET MARGIN Increase Resulting in 600% Profit Growth
Current Sales: Acquired!
Achieved Top 2 Organic Ranking Across 25 Keywords (Top of Page 1) on the Top Product

What our clients have to say about working with us

We partner with incredible brands to make them unstoppable