Why is it important to see my products’ profit? Doesn’t Amazon show me a PnL per SKU?
Amazon’s SKU by SKU PnL does a great job before CoGS and overhead. This lets you see every single fee and cost involved while adding manual costs like unexpected spikes in shipping into FBA.
Why is using AI a good idea for Amazon Advertising?
AI lets us leverage analysis of millions of data points while being trained to think like us, so it provides advice and we get to action it. This ensures large data tracking without losing expertise of a human who has spent millions in advertising.